The Mike Marchev Sales Project
Module 2: Niche Marketing
Niche Marketing PDF Handout: Download Here.
Handouts: Memory Jogger CLICK HERE.
5 Reason Explanation Document. CLICK HERE.
5 Reason Sample (Mine) CLICK HERE.
Eye Contact – The Marchev Letter. CLICK HERE.
SELLING MISTAKES
- Sales Mistake #3: Not listening to the prospect …is a mistake
- Sales Mistake #4: Not empathizing with the prospect
Marketing Mistakes 3 & 4
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Mistake #3. You are not client centered.
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Most customers are getting tired of hearing companies chant the “CUSTOMER SERVICE MANTRA.” Based on my experiences inthe marketplace, chances are pretty good that most companies are full of baloney.
There are a great number of organizations out there whostill don’t know how to spell customer service, no less how to deliver iton a regular and consistent basis. DAMN FEW!
Allow me to clarify. You might be good at it — servicing your clients — now and then —— when you feel like it. But how often is that? Based on my experiences … not often enough.
Customer service has nothing to do with “smile training” or reminding me to “have a nice day” in a monotone bordering on boredom. It is more than what you say. It is all about knowing which side of the bread the butter goes on and who makes
your job possible. It is knowing where the money comes from and whose satisfaction level is key.
It is coming to work living and breathing the fact that without paying customers you could stay in bed all day with nothing to do but worry about your future eating habits.
When a customer says jump, you say “how high?” When a customer wants “2” you deliver “2×2.” Get it?
If you wake up in the morning andthefirst thing out of your mouth does not sound like the noise “customer,” then you have some work to do.
I am often asked, “Mike, is the customer always right?” Of course not. The customer is often dead wrong. But, the customer always, always, always is the customer.
Until you decide otherwise.
If you don’t particularly care about how the economic system works, you can be right. Go ahead. Be right. Otherwise, work with the feelings and thoughts and buying habits of the customer. Until you hear otherwise, customers will continue to make the world spin on its axis.
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Mistake # 4. You have no marketing plan.
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I don’t want you to jump ship on this one. Very few people in business today have a marketing plan. Most well-intentioned folks have a “wing-it” plan. They have a “we try harder” plan. They have an “I’m a nice person so I deserve success” plan, and they all call them Marketing Plans. No such luck!
The reason they don’t have a plan is because in order to have a marketing plan, they must know what “marketing” is … or means … and how it works. They don’t.
This does not make them bad people. It does make them struggling people in need for some degree of direction.
List of Pages
- #5758 (no title)
- Video 1: Target Marketing
- # 44: Stick To The Basics
- 15: Interviewing Errors
- 16 Selling Strategies
- 2014 Jump-Start Cruise: Part 2
- 2015
- 2016 New Registration Form
- 2017 List Builder
- 2017 Mike Marchev Cruise Details
- 2017 Sales Course
- 2018 Cruise Workshop With Mike Marchev
- 2018 Training Cruise
- 3-Training program
- 3rd Thursday: Groups with Stuart Cohen
- 42
- 43: Repetition
- 45
- 46
- 47
- 48
- 49
- 50
- 6-Week Sales Class
- 6-week sales course
- 6-Week Sales Course (JF)
- 8 Mental Triggers
- A Sales Retreat at Sea
- A Sincere Invitation To “Try” The Inner Circle
- A Sure-Fire Positioning Strategy
- A-1: How Do You Feel About Your Progress?
- A-2: Making a Difference
- Abbott Medical Optics: Let’s Get Ready To Rumble
- Abbott Medical Optics: One More Thing
- About
- Ama Test
- Ama Video Wrenched
- AMA Videos
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- ama-training
- AmaWaterways BDM Ina Vainio
- AmaWaterways Interview
- AmaWaterways Podcast
- ams-new
- Andy-Ama-Fam-Video
- Annual Cruise Training Conference
- Article Collection
- Audio 10
- Audio 11
- Audio 12
- Audio 13
- Audio 14
- Audio 15
- Audio 16
- Audio 17
- Audio 19
- Audio 2
- Audio 3
- Audio 36 – Follow Through
- Audio 4
- Audio 5
- Audio 6
- Audio 7
- Audio 8
- Audio 9
- Audio Clips-2014
- Audio Collection
- Audio Collection
- Audio x
- Audio-18
- Audio-40
- Audio-41: I Have An Idea!
- audio-clip
- Authors
- Bagwell
- Become The Exception: Chapter 10:
- Blog
- bob
- Bonus Training Videos
- Books
- Box Cover Page
- Box Explanation Video
- Branding With Karl
- Branding With Karl
- Brutally Honest Opinions From Mike Marchev
- Capture More River Cruise Business
- chicago
- CITIES
- class-5: Lead
- class1
- Come Cruise With Mike
- Communication Stinger For a Saturday
- Competing With The Big Boxes
- Confirmation
- Creative Positioning
- crise 2018
- Cruise Holidays Invitation
- Cruise web form
- Cruise Webinar Bonus
- Customer Service Collection
- Dean Martin
- Differentiation Video Clip
- Differentiation With Authorship
- Do It Now!
- Draft Instatheme
- Ebook Webinar
- Flights
- Frank
- Get More Business Form
- Get More Travel Business
- Get More Travel Business Pre-Launch Announcement
- Get More Travel Business: Gift
- Getmorebiz
- GMTB-Introduction
- GMTB-Thank You Page
- Golf Lesson
- Guernsey Goblet Golf Lesson
- Handout
- Has Mike Gone Nuts?
- HEADFIRSTSALES
- Hotspot
- How To Sail The Leeward Islands
- hybrid
- I’m Just Sayin
- Independence Thank You
- Inner Circle Details
- Inner Circle Promo
- Inner Circle Promo 2-24-16
- Inner Circle Promo Video
- Interview With Anthony I
- Just Sayin Book Launch
- Kingdom Magic Sales Meetings
- Kleiber-NY
- Landing-page
- Lead Box
- Make Your Own “Luck” Happen
- Manual Get More Business Report Sign In
- Marketing
- Marketing Tips Registration
- Marsh
- MAST Guest Presenter: Mike Marchev
- Mike Marchev’s Monthly Training Course
- Mike Marchev’s Promotional Videos
- Mike Marchev’s Two Support Options
- Mike’s Memo
- Mike’s Memo
- Mike’s More-On Series
- Mike’s Sales Page
- Mike’s Sales Project: Week 3
- Mike’s Training Videos
- Mistake-1
- Mistake-10
- Mistake-11
- Mistake-12
- Mistake-13
- Mistake-14
- Mistake-15
- Mistake-2
- Mistake-3
- Mistake-4
- Mistake-5
- Mistake-6
- Mistake-7
- Mistake-8
- Mistake-9
- Mistakes & More Mistakes
- Monday Morning
- More List Welcome page
- More Travel In Less Time
- More-On a Proven Selling System
- new blank
- New Inner Circle Design
- November 12: Inner Circle Meeting
- paper Template
- Paper Template Model
- Photos
- Pre-Launch Announcement – GMTB
- Presentation
- Professional Salesperson’s Alphabet
- Promo: How Do You Feel?
- Question & Answer
- quiz
- Quiz
- QUIZES
- Race To Bottom
- reflection
- Reflection Friday Introduction
- Reflection Video
- Reports
- River Cruise Photos
- riverbook
- RIVERS
- Sales & Marketing Mistakes
- Sales 101: Intro/Myths
- Sales Class 1
- Sales Class 2
- Sales Collection
- Sales Course-1
- Sales Course-2
- Sales Course-3
- Sales Course-4
- Sales Course-5
- Sales Course-5
- Sales Course: Your Tool Box
- Sales Letter
- Sales Letters
- Sales Mistake #1
- Sales Mistake #10: Not planning the day efficiently.
- Sales Mistake #2: Not being obsessed with helping people
- Sales Mistake #3: Not listening to the prospect
- Sales Mistake #4: Not empathizing with the prospect.
- Sales Mistake #5: Seeing the prospect as an adversary
- Sales Mistake #6: Becoming distracted
- Sales Mistake #7: Not taking detailed notes
- Sales Mistake #8: Failing to follow through
- Sales Mistake #9: Focus
- Sales Postcards
- Sales Tip #1
- Sales Tip #21: Come To You
- Sales Tip #3: Making Better Eye Contact
- Sales-class-4
- sales-page
- salesclass-notes
- Sample Presentation Script
- Scrolling Text
- Sell More Travel In 2017 with Mike Marchev
- Selling Skills
- Seminar at Sea List
- Six-Week Sales Course
- Skill Tip 2
- Special River Cruise Webinar
- Sting #1: Create a Glowing Future
- Strategic Work Session: The Brilliance of the Seas
- Summer School Details
- Summer School: Module 1
- Survey Page
- Teleconference Sample
- test
- thank-you
- Thanks For Helping Me Out
- The “DIP”
- The 1.6% Rule
- The Book That Makes a difference
- The Marchev Letter
- The Mike Marchev Sales Project Week 4
- The Mike Marchev Sales Project Week 5
- The Mike Marchev Sales Project: Week 10
- The Mike Marchev Sales Project: Week 6
- The Mike Marchev Sales Project: Week 7
- The Mike Marchev Sales Project: Week 8
- The Mike Marchev Sales Project: Week 9
- The Wealthy Travel Agent
- This Is a Fun Business
- This is a test page
- Three promotional Videos For Mike Marchev
- Tip #1
- Tip #1
- Tip #1
- Today’s Morning Memo To Me
- Travel Agent Myth #1
- Travel Business-Building Summer School
- Travel Leaders Support Materials (My Card)
- Travel Saver Membership Special
- Uncle Madness
- Uncle Madness
- Vcom Conference 2014
- VCOM Post-Hollywood Conference
- Video 2: The Rule of 7
- Video 3: Contact Procedures
- Video Collection
- Video Collection
- video-test
- Videos
- Videos
- Wanted:
- Week 2: Niche Marketing
- Week-1
- Welcome To The Inner Circle
- Year-End Survey