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SALES LETTERS

Listen to Mike:  

Very Important: When you are ready to download the sample letters below, please understand the the PDF Format will immediately be visible. The DOC. Format needs to be downloaded to your computer. You then need to open the downloaded letter.

You need an audience before you can share your River Cruising information and recommendations. The size of the group does not matter. But you do need an audience.

One way to organize a group is to offer your program to clubs, associations, organizations, companies and internal subsets within each of these umbrella units. One way to begin listing potential groups is to utilize the Google feature on your computer. If you insert your zip code with a plus sign (+) and then a key word – like “associations,” you will be off and running toward building a meaningful starting point.

When I experimented with this, I wrote my zip code (33445) before writing the plus sign (+) and then the word “association” in the Google search box. (33445 + association) and I instantly received the following list of associations plus many more. When doing this you do not write the parenthesis( ).

Notice in many listings the address and phone number is prominently displayed. Although you could send these associations a letter with this information alone, you would be wise to call the phone number and ask who the president is or program administrator. The more personal you can make your initial inquiry the better your chances to receive a favorable result.