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#8: The Incredible “Hook"
One of the best kept secrets in the professional selling arena is the concept and effective utilization of “the hook.” The “hook” is nothing more or less than an attention grabbing word or group of words that will immediately connect with your audience on their terms. Once you introduce the “hook” and gently “set-it,” your chances of connecting with the person or persons you are speaking with are greatly enhanced.
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- Ask yourself: “What difference are you making?"